Cosmetic commercial charms

Cosmetic advertising plays a large role in the promotion of beauty products, predominantly geared towards women and men who want to improve their overall appearance. In the past and present, there has been evidence of campaigns that have come under criticism for their use of pseudoscience and unrealistic goals. Some, for example Estee Lauder, have used photo manipulation to enhance the appearance of the models which again creates detrimental psychological effects in children and adults alike.

However, it is not always doom and gloom. Currently, advertisements are becoming more and more open about different beauty perspectives and types. Take Dove's commercial ads for example. Dove's women advertisements have become increasingly more body-positive, with a general love-yourself vibe and message. Furthermore, Dove has also incorporated messages from the well-known to the common people. 

Men's beauty standards are still not on the same revolutionary bandwagon as women's. There is still a lot of emphasis placed on "manly" being the only form of "attractiveness". However, in our current society, change is imminent and it is only a matter of time before the beauty standards of men is broaden. For now, we'll just have to wait and see and enjoy the humorous advertising charms.

Cindy

References:

https://en.wikipedia.org/wiki/Cosmetics_advertising

http://www.businessinsider.com.au/makeup-for-men-is-no-longer-taboo-2013-5?r=US&IR=T