Let's talk about...beauty vloggers

When we're trying to perfect our nail art or eyeshadow, we often turn to YouTube’s beauty vloggers for help. There’s no doubt that YouTube has revolutionised beauty. There are countless hair, makeup and nail tutorials on the website; it has also helped to launch the careers of these vloggers to superstar levels. So without further ado, let me present to you the 5 best beauty vloggers:

1. Michelle Phan
Since Michelle Phan began posting tutorials in 2007, she's has gained millions of followers for her videos, which she enhances with her colorful costumes and themes.

2. Zoella
Zoe has a bubbly personality and a great sense of humor, and her makeup techniques are spot-on.

3. Bethany Mota
Bethany rose to fame for her haul videos, in which she shows her fashion and style purchases. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and DIY ideas.

4. Ingrid Nilsen
Ingrid began her YouTube channel because she wanted to share her feeling of confidence with other people and push herself to overcome her fear of public speaking. In her videos she covers topics such as fashion, lifestyle and make-up.

5. Kandee Johnson
Kandee is a makeup guru known for her colorful style and costume makeup tutorials; she also posts things useful for day-to-day life as well.

-Emily

Reference: http://newmediarockstars.com/2015/03/best-beauty-youtubers-8-top-beauty-gurus-to-watch/

There is no concrete definition to what beauty is; even across cultures the definition of beauty changes. However 6 crazy trends have popped up in Chinese social media, in attempts to define if you are hot or not! Remember though, that beauty is in the eye of the beholder and these trends are a bit crazy).

1. A4 Paper Challenge

This challenge involves holding an A4 paper (portrait, which is about 21 cm in width and 29.7 cm in length), in front of your waist. If your waist disappears and you can only see your hips and torso, you have met the beauty standards of this challenge. What do you think about paper thin waists?

2. Belly Button Challenge

Another challenge emphasizing thin waists but with a twist! If you can reach around behind your back with your arm and touch your belly button, you have the perfect arm length and waist ratio according to this beauty trend. 

3. Clavicle or Collarbone Challenge  

 Try fitting a roll of coins along your collarbone. If you can balance these coins in your collarbone, not only do you have money but you also have a nice, bony structure... 

4. Money Wrist Challenge 

In Asia, slim and slender is the rage. Here is another challenge involving money and beauty. If you can wrap a Chinese paper bill around your wrist, you have a beautiful dainty wrist. 

5. IPhone Knee Challenge

Sorry Samsung users, looks like you have to seize an iphone 6 to complete this challenge. Hold your iphone 6 across your knees lengthwise, if your phone covers your kneecaps then you have accomplished this challenge. 

6. Fingertrap Test

The challenge which led to the creation of all of these insane trends...referred to as the "beauty and ugliness identification method", this challenge involves holding your finger straight against your nose and chin; if your lips do not tough your finger you're beautiful because you have the perfect nose, lips and chin proportions.

Check out the video below by Double Chen on these crazy beauty challenges!

Reference: http://lifestyle.toggle.sg/en/lifestyle/fashion-and-beauty/beauty-galleries/hot-or-not-5-ridiculous-5680376#slideshow-7

But remember... 

- Tina

Let's talk about...crazy beauty trends

1. Black teeth 
Known in Japan as Ohaguro, it is a custom of dyeing one's teeth black. It was popular in Japan until the Meiji era. Dyeing was mainly done by married women and was beneficial, as it prevented tooth decay.

2. Bagel head
A type of body modification created in Canada and practised in the Japanese underground scene, it is a temporary (6-to 24-hour) swelling distortion of the forehead created by a saline drip and often shaped to resemble a bagel or doughnut.

3. Tattooths
Able to be removed and interchangeable, tattooths are more permanent than a stain on the enamel, but less permanent than an actual tattoo. This is because your dentist can remove the tattoo from the surface of your tooth at any time without damaging the tooth. So, if you no longer want a tattooth or want a different image, you can remove or change your tooth tattoo at your next dental appointment.

4.Toe-Besity Surgery
There is a growing number of patients turning to podiatrists to reshape and make their toes thinner and more attractive. Depending on the complexity of the operation, costs can range from a few hundred to several thousand dollars.

5. Vajazzle
A form of genital decoration, it is formed by the application of crystal ornaments on the shaved pubic area of a woman. This phenomenon was popularized by actress Jennifer Love Hewitt.

-Emily

Reference: http://stylecaster.com/beauty/weirdest-weird-beauty-trends-leave-speechless/slide1

Hey Guys, There is no doubt every individual watches some sort of media whether it be on the television, in a newspaper, online or on the radio. Of course this affects our minds and the way we interpret things or our views of certain topics. For example if a teenage girl was watching a television program and an advertisement came on, whether it is an advertisement for a perfume or an advertisement for a car, there will no doubt be a woman wearing lots of makeup and is most likely thin. This will influence the young girl watching and affect her opinion on what beauty is and even make judgement on her appearance by comparing herself with the woman in the advertisement. The media portrays the ideal woman as thin, white blonde and a tall height.

Men are also pressured by the media although it is not really talked about. Men are expected to have big biceps, abs and masculine jaw lines to be considered good looking. Women will always be pressured to look a certain way which is the way in which celebrities present themselves. If you are not as skinny as a victorias Secret Model, are you not skinny enough? People will always be judged and there is no way of stopping this, all we can do is do our best to ignore what others have to say about our appearance and ensure we have self confidence. 

-Suzannah

Let's talk about...Exfoliation: The removal of the oldest dead skin cells from the skin's outermost surface. Insufficient exfoliation may result in problems such as: dull, dry, or flaky skin; clogged, enlarged pores; plus bumps, wrinkles, loss of firmness, and uneven skin tone.

This is where chemical exfoliation comes into play.

Chemical exfoliation, in particular, is better than scrubs and cleansing brushes which can aggravate skin by being too abrasive.

AHA: Alpha Hydroxyl Acid. Ingredients in this category include lactic acid from milk and glycolic acid from sugar cane as well as a whole host of other ingredients.
BHA: Beta Hydroxyl Acid (Salicylic acid). These work harder than AHAs, and really penetrate your pores to help to clear them out.

So when do you apply AHA or BHA?

• AHAs are best if rough skin and loss of firmness are your concerns. It is especially helpful for addressing advanced signs of aging and dry skin.
• BHA is ideal if you are dealing with clogged pores, blackheads, blemishes, or enlarged pores.

Tips when applying:

• You do not need to wait for your AHA or BHA to dry—you can apply any other product in your skincare routine immediately afterwards.
• Experiment with different strengths of AHA and BHA to see which concentration gives you the best results.  
• How often you should exfoliate depends on your skin type and skin concerns.

 -Emily

Reference: http://www.paulaschoice.com/expert-advice/anti-aging/_/how-to-exfoliate-skin

Since we are doing a blog on beauty, we decided it was important to make a post explaining why beauty is such a hot topic before getting to the trends of the world.
Dictionary.com defined beauty as "the quality present in a thing or person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations (as shape, color, sound, etc.), a meaningful design or pattern, or something else (as a personality in which high spiritual qualities are manifest)."

Although this is just one of many definitions, it already seems a very broad description. But there is one consistency in this, beauty in respect to an individual. Yes, "beauty is in the eye of the beholder." Basically, what is beautiful is very subjective and differences in these ideas/ opinions of "beauty" creates a lot of heat. For example in Asia a slim body may be the ideal but in America curvaceous may be seen as beautiful.

But this isn't the only reason why beauty is so controversial. It's the obsession with this concept that takes the world by storm. Beauty privilege, does it exist? In our opinion it does and it affects everyone regardless of race, gender, age and even profession. This is a concern as some may go to extremes to match the beauty advertised by magazines, models and social media.
In this beauty blog we are not trying to force any ideas on this topic but just provide our opinions in a light-hearted way. So what is beauty to us? Beauty is a very broad concept and although many are fixated on the exterior, as sappy as this may be beauty is also comes from within. So as an ending note,true beauty starts on the inside.

Tina

Reference: http://www.dictionary.com/browse/beauty

Welcome to the most aesthetic blog you will ever visit. From the latest fashion trends to the newest makeup techniques, we deliver constant posts. From the craziest to the most eye dropping, gorgeous designs, you ask for it, we got it. Why is beauty so important you ask? Beauty controls the world (controversial, yes). In today's society, aesthetics has become such an important aspect of every day life. How many times do you look in the mirror and wonder, "mirror, mirror on the wall, who is the most beautiful of all?". It's you. Beauty is also a very subjective and controversial topic. What's hot and what's not?

Keep an eye out for our first blog.

Authored by five passionate girls Cindy, Irene, Emily, Suzannah and Tina...the pioneers of beauty today.